Take your campaigns to the next level with JCDecaux's programmatic offering.

We are now launching our programmatic digital offering with 270 digital screens. 225 of these are tactically placed in Stockholm city centre while the rest are in strategically selected locations around Sweden.

Achieve your marketing goals by reaching your target audience with precision, flexibility and impact. Just as Digisize delivers high reach through strategically placed digital screens, our programmatic offering lets you extend that power with data-driven optimisation and integration into your digital strategies.

Central to the programmatic outdoor trade is the detailed and reliable data from Outdoor Impact, a nationally recognised outdoor advertising measurement system.

Facts

Precision Get your message to the right people, at the right time, in the right place.

Agile and flexible Customise your campaigns in real time. Programmatic buying allows you to optimise your DOOH strategy based on performance data, external triggers such as weather, events or changing campaign goals and stock status.

Premium surfaces Access JCDecaux's high-quality digital screens in the best locations. Combine the power of DOOH with the precision of programmatic buying.

Data-driven optimisation Make informed decisions. Use comprehensive data insights to optimise your campaigns for maximum impact. Track results and refine your strategy for continuous improvement.

Amplify your digital campaigns Integrate DOOH into your existing programmatic strategy for planning, buying and reporting. Programmatic DOOH complements your online video, mobile and social media strategies, creating a cohesive and impactful digital campaign across all channels.

Technical info

SSP VIOOH

DSPs Adform, Vistar Media, DV360 (Google), Splicky, Perion, Hawk (Azerion), BidTheatre, The Trade Desk.

Average CPM 140 SEK

Exposures 270 tonnes

Average imp/month 88.3 million, at least 5 % to prDOOH

Orientation 9:16 (1080×1920)

File format mp4, mov, jpg, png (Full motion)

Frame rate 25-30 fps

Spot length 5 sec

Deal types PMP deals, Non guaranteed floor & Non guaranteed fixed price

Contact us [email protected]

Map link JCDecaux Programmatic

Read more: Programmatic Playbook