Adidas challenges runners to race JCDecaux's outdoor billboards in new campaign
This week our signs are out and about. Well, as strange as it sounds, it's true. We're excited to be a part of M&C Saatchi Stockholm and Zound Industries' "Running Billboards" campaign for adidas Headphones. Here, you need to keep up with the campaign to scan the QR code and take advantage of 50% discount on running headphones. The first round took place at Djurgården on Wednesday, 21 Sep. Today, runners from the Stockholm Run Club are running around Kungsholmen with the signs on their backs. The event is promoted by forward influencers in running and training.