Watch our breakout session from the Swedish Advertisers' digital event EFFDay
In a world where advertising fatigue is becoming increasingly evident and advertising is perceived as intrusive, outdoor advertising stands out and goes against the grain.
The outdoor channel's advertising campaigns are perceived as more positive, even among the young target group.
The opportunities to reach out widely and create impact are great - if you know how to design effective outdoor advertising?
You have an average of 3 seconds to communicate your message, so long messages and soft colours don't work. On the contrary!
Watch as we present creative outdoor campaigns, guide you through the golden rules of outdoor advertising and demonstrate the rapid reach and ultimate impact of the outdoor channel!