A Porn-Free Childhood joins child-changing outdoor campaign in our spaces
In April, the Porn-Free Childhood organisation launched a groundbreaking outdoor campaign in our advertising spaces.
The campaign, produced by advertising agency Ingo, features pixelated images with the headline: 'This ad is forbidden for children. To proceed, you have to scan a QR code and log in with your bank ID to prove you're over 18 - just as the organisation wants to do for those who want to watch porn in the future. Once logged in, you can sign the "Porn-Free Childhood" petition.
Porn-Free Childhood" is run by two parents, Elsa Lantz and Jenny Holmström, and aims to ensure that all children have a porn-free childhood. The organisation started in 2018, is a non-profit and politically and religiously independent. Surveys show that as many as 8 out of 10 children have seen pornography online. And according to a recent Sifo poll commissioned by "Porn-Free Childhood", 72% of parents believe that their children do not watch porn.
- We at JCDecaux immediately felt that we wanted to support this important initiative as we are the only outdoor player that has free-standing advertising spaces located where politicians and journalists move around a lot", says PR and Communications Manager Malin Otterström. In addition, the advertising agency Ingo is doing a fantastic job, which opens up a whole new way of working with outdoor advertising through authentication with Bank ID.
The campaign runs in our outdoor billboards outside the DN building at Västerbroplan, at the Gärdets t-station next to the TV4 building, followed by Tegelbacken near the Riksdag and finally Karlaplan at SVT's headquarters.