Last Case of the Month Breakfast
Don't miss JCDecaux and Resumé's popular case breakfasts where you'll have the opportunity to hear Sweden's best creatives and marketing managers talk about the work behind their acclaimed advertising concepts and innovative campaigns!
Time: 2019-12-04, 08:00-09:30
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
08.00-08.25 - Breakfast and mingling
08.25-08.30 - JCDecaux and Resumé welcome
08.30-08.55 - CASE 1:
Do Place must be allowed to take place
A much smaller proportion of people with disabilities are in the labour force than in the population as a whole. The Swedish Public Employment Service wants to change this through the concept of Gör Plats.
Josephine Wallin Ankarstrand, creative director, and Claes Kjellström, creative managing partner at Le Bureau talk about the concept that has won Gold Eggs and podium places in EPICA.
08.55-09.15 - CASE 2:
Cracked necks and broken limbs truck drivers launched a steering system
A study by Volvo Trucks shows that eight out of ten truck drivers suffer from neck and back problems, which occur after long hours behind the wheel on uneven roads. When Volvo Trucks was launching its new Volvo Dynamic Steering system in the US, it enlisted the help of articulated truck drivers, the steering system built precisely to reduce the muscle strain that comes with driving a truck.
Daniel Sjöstrand, planner, and Maria Fridman, creator/AD at Forsman & Bodenfors talk about the "Truck Stop Neck Cracking" campaign.
09.15-09.30 - Mingling and closing
A warm welcome
JCDecaux & Summary
Book a place
Sorry, the event is fully booked.