Case presentation on 24 September
On Thursday 24 September, JCDecaux and Resumé will host a case seminar with Telenor and PostNord, who will talk about their latest campaigns. The seminar will be filmed and published digitally on JCDecaux's and Resumé's website afterwards, but there will be an opportunity for a few people to come and listen live. The limited number of guests we welcome can be assured that the seminar will follow all the recommendations of the Public Health Agency.
Time: 2020-09-24, 13:00-14:30
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
JCDecaux's CEO Magnus Heljeberg and Resumé's editor-in-chief Fredrik Svedjetun open the floor for a discussion on the state of the media industry and the coming autumn
13:45 Telenor - Long live the connection!
The world is driven forward by people with an optimistic mindset and innovation. Telenor's new advertising concept focuses on the importance of connectivity in everyday life and explores the impact of optimism on the future. Tobias Clewemar, Head of Brand Telenor, and Mimmi Sköldberg, Brand Campaign Manager, talked about how to stand out in an expected category.
14:05 PostNord - One of PostNord's 122 million parcels on its way to you!
The role of advertising for a brand with trust issues. Patrik Lundberg, Strategist at Åkestam Holst and Astrid Odell, Marketing Manager at PostNord.
A warm welcome
JCDecaux & Summary