Case breakfast with Björn Borg/Nord DDB & Coop
Don't miss JCDexaux and Resumé's popular case breakfasts where you'll have the opportunity to hear Sweden's best creatives and marketing executives talk about their acclaimed advertising concepts and innovative campaigns. This time we were treated to two exciting cases presented by Björn Borg together with the advertising agency Nord DDB and Coop.
Time: 2018-10-23, 08:00-09:30
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
Nord DDB - Björn Borg breaks the norm
Björn Borg is a small sports brand in a world of giants. To stand out, it has also chosen a slightly different path than the bigger sports brands when it comes to how it talks about training and the benefits of it. It's not news what happens to your body when you exercise, what's more fascinating is what happens in your brain. When you exercise, serotonin, adrenaline, dopamine and endorphins are released. In fact, so many central stimulants can be released that it's comparable to some types of happy drugs. Clara Uddman, Hanna Ternström and Johanna Juhlin talked about how Björn Borg has taken advantage of this in the famous Chase The Exerhighs campaign.
COOP - New land for Änglamark
Coops marketing director Björn Larsson talked about how they are relaunching their organic brand Änglamark in a big campaign.