Case breakfast with Com Hem & IKEA
Don't miss Resumés and JCDexaux's popular case breakfasts where you'll have the opportunity to hear Sweden's best creatives and marketing executives talk about their acclaimed advertising concepts and innovative campaigns. This time we were treated to two interesting cases presented by IKEA and Com Hem.
Time: 2018-04-18, 08:00-09:30
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
Com Hem - How to deliver stronger experiences with your communication
Com Hem chose to leave the popular and humorous advertising twins Judit & Judit behind and replaced them with well-produced allegories to promote its play service and broadband reach. Åke Balfors, Advertising Manager at Com Home gave an inspiring case about daring to scrap one of Sweden's most popular advertising concepts and the strategy that made the new communication concept a success.
IKEA - Where life happens
In autumn 2016, IKEA launched its new long-term brand concept "Where life happens". Patrik Nygren-Bonnier, Marketing Manager, IKEA Sweden, talked about the work behind the successful launch and showcased some of the latest examples of IKEA's acclaimed and Golden Egg-nominated advertising.