Case breakfast with Risifrutti / Saatchi&Saatchi and Forsman&Bodenfors
Don't miss Resumés and JCDecaux's case breakfast where you will have the opportunity to learn and be inspired by current and innovative cases from Sweden's best creators and marketing managers. On 14 February, we kicked off the first breakfast of 2018 with two exciting cases. Thank you to everyone who came and a big thank you to Jacob Nelson and Leo Bovaller at Forsman & Bodenfors, Alia Jassim at Orkla Foods Sweden Katja Janford at Saatchi & Saatchi for sharing your cases.
Time: 2018-02-14, 08:00-09:30
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
Saatchi & Saatchi & Orkla Foods - When Risifrutti became Risitutti
Every year, over 9,000 women are diagnosed with breast cancer. Breast cancer is becoming more common and creeping down the age ladder, but early detection can save lives. Risifrutti renamed two million packs Risitutti to raise awareness of how difficult it can be to detect breast cancer. And to remind people how important it is to have an extra check. Alia Jassim, brand manager for Risifrutti at Orkla Foods and Katja Janford from the agency Saatchi & Saatchi talked about the idea, the implementation and the result.
Boxes - Forsman & Bodenfors celebrated campaign for Uber
We've all been there. But in traffic. Desperate search for parking space. Frustrated, angry and late. The solution to the problem is for us to ride together. Jacob Nelson and Leo Bovaller of Forsman & Bodenfors talked about Uber's values-driven campaign, where boxes are allowed to dramatize traffic situations and illustrate the awkward situations you can find yourself in when driving.