Case breakfast with Zeta & Samsung x Arigato
Don't miss JCDecaux and Resumé's popular case breakfasts where you'll have the opportunity to hear Sweden's best creatives and marketing executives talk about their acclaimed advertising concepts and innovative campaigns. This time we heard two exciting cases about the collaboration with Samsung and Axel Arrigato and about Zeta's acclaimed communication concept "From a family where food is love".
Time: 2018-11-21, 08:00-09:30
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
Samsung and Axel Arigato's transparent success For You
Samsung X Arigato is the result of a Nordic collaboration between the world's largest mobile phone manufacturer and one of the world's hottest sneaker companies. The overarching theme of the campaign, "I can see clearly now", permeates all outlets, from the see-through clothing collection, the fashion shoot with touring actress Teyana Taylor to spectacular launch events. Claes Carnefeldt, Creative Director at responsible agency BLCK Communication, and Karl-Oskar Tjernström, Nordic Marketing Director at Samsung talked, with full transparency, about the campaign.
Zeta - From a family where food is love
Zeta's story begins in the early 1960s, in a fishing village in southern Italy, when young Fernando Di Luca took his scooter and headed for Sweden to start a new life. More than ten years later, he imported the first olive oil to Sweden and started the family business Gruppo Di Luca. The company's history was the starting point when Zeta, together with media agency MEC, advertising agency Hummingbirds and independent copywriter Mattias Jerslid, sat down at the sketch table for the first time. We heard about how the successful advertising concept "From a family where food is love" managed to take Zeta to become a beloved and popular brand through storytelling.
Speakers: Peder Westerberg, creative director Hummingbirds, Mattias Jersild, Independent Copywriter Aulum, and Kim Saxberg, Strategic Planner IKEA Creative Hub.