Case breakfast with TUI & IKEA/Acne
Don't miss Resumés and JCDexaux's popular case breakfasts where you'll have the opportunity to hear Sweden's best creatives and marketing executives talk about their acclaimed advertising concepts and innovative campaigns. This time we heard two interesting cases about Åhlens and Swedish Radio presented by the advertising agencies Forsman & Bodenfors and Uncle Unicorn.
Time: 2019-02-12, 08:00-09:30
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
TUI - From Stig-Helmer to For You
After the name change from Fritidsresor to TUI, the strategy has changed radically. It is no longer about doing the same-same, but about thinking in new ways, daring to stand out and taking first place. Johan Ydring, Head of Brand & Performance Marketing at TUI, talked about the renewal.
Acne - IKEA's response to Balenciaga
Flash campaigns, a contemporary way of working where bold and agile brands reach out to their audience with relevant ideas in digital channels. Acne's creative director Johan Bello talked about how Acne got IKEA to respond to Balenciaga's copy of the blue bag. The IKEA's response to Belanciaga campaign has been highlighted by everyone from Harper's Bazaar and Vogue to Highsnobiety and Pewdiepie, has been praised with over 30 prestigious awards and landed as one of IKEA's most successful campaigns.