Case breakfast with Burger King and Ingo
Don't miss JCDecaux and Resumé's popular case breakfasts where you'll have the opportunity to hear Sweden's best creatives and marketing managers talk about the work behind their acclaimed advertising concepts and innovative campaigns. This time we heard two exciting cases on a Pore-Free Childhood and Burger King presented by advertising agency Ingo.
Time: 2019-05-15, 08:00-09:15
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
Ingo - A Pore-Free Childhood - A groundbreaking campaign
Today, 8 out of 10 children have seen pornography. Porn is a growing problem in society and affects many aspects of our children's upbringing. BUT how do you run a campaign about the prevalence of porn among children in society without risking further exposure? You simply have to use modern technology and proven media channels.
Together with JCDecaux and Ingo, they launched a unique outdoor campaign with pixelated images and the headline "This ad is forbidden for children". Listen to advertising agency Ingo talk about how Assently CoreID can be used to spread an important message.
Burger King - From brief to millions of exposures in six days
How to go from brief to millions of exposures in six days (and also manage to get threatened by an American multinational, shift the perception of your own brand and finally win some awards in the process). When the long-awaited game Read Dead Redemption 2 was launched, Burger King managed to hack the game in just a few days, creating awareness among millions while also changing the perception of the brand among young ad-blocking Swedes. Come and listen to Burger King's CEO Iwo Zakowski and INGO's Head of planning Simon Stefansson tells you how to embrace and get ideas out quickly when it matters.
JCDecaux & Summary - pictures
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