Smoooth Dogg and Pjölk in an interesting mix. ÅkestamHolst and NORD DDB take the stage.
Don't miss JCDecaux and Resumé's popular case breakfasts where you'll have the opportunity to hear Sweden's best creatives and marketing executives talk about the work behind their acclaimed advertising concepts and innovative campaigns.
Time: 2019-03-20, 08:00-09:45
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
PROGRAMME ON 20 MARCH
Arla & Åkestam Holst - Milk that doesn't taste like milk.
How do you reverse the trend for a drink that has been somewhat overlooked? You celebrate the great taste, of course! Rickard Beskow and Jerker Winther at ÅkestamHolst talk about their work on Arla's advertising concept "Only milk tastes like milk", which won the 100watt in the consumer category last year.
Klarna & Nord DDB - Smoooth Dogg: How to break brands into pop culture
On January 17, news broke that Snoop Dogg was investing in Klarna, a story that went viral and trending on Twitter, made headlines in everything from Forbes to Paper Mag and even became an astro meme. Jesper Andersson, communications planner, and Susanne Johansson, PR Director at NORD DDB talked about their strategy to make brands part of pop culture and how the Smoooth Dogg campaign came about.
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