Autumn premiere of the Case of the Month Breakfast
Don't miss JCDecaux and Resumé's popular case breakfasts where you'll have the opportunity to hear Sweden's best creatives and marketing executives talk about the work behind their acclaimed advertising concepts and innovative campaigns! This time we heard two exciting cases about Felix's campaign "Ketchupeffektent" presented by the advertising agency Åkestam Holst and about Best Western's campaign "Fakecation" presented by the advertising agency Nord DDB.
Time: 2019-08-28, 00:00
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
Åkestam Holst - FELIX - Ketchup effects!
How do you create new and creative advertising for a product that has been around since 1801? Project manager Daniel Smedfors and art director Patrik Reuterskiöld from the advertising agency Åkestam Holst talked about the work with Felix Ketchup and the campaign that made the numbers go through the roof.
Nord DDB - Best Western Hotels - Fakecation!
Last spring, a number of influencers pretended to be in Umeå, which turned out to be a campaign from the Best Western hotel chain. Malin Marklund, project manager, Susanne Johansson, PR director and Anna Olivemark Head of SoMe from Nord DDB talked about the campaign where they increased brand awareness and the number of bookings by encouraging "fakecations".
JCDecaux and Resumé