Climate responsibility in media buying - what is required of our industry in the coming years?
Time: 2023-04-20, 08:00-09:45
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
The trend is clear: companies' sustainability efforts are increasingly intertwined with their business strategy development. Thus, climate responsibility is being integrated into everything that companies do. How will this development affect the media industry and media buying in the coming years?
The seminar describes the development of corporate climate responsibility, focusing on targets, actions and transparency. In addition, a new survey is presented that summarises how the 20 largest media houses in Sweden work with climate responsibility today. The seminar ends with a dialogue on the issue.
The seminar will be moderated by Nina Ekelund, Secretary General of the business network Haga Initiative and consultant at the sustainability agency Transformity. Participants in the dialogue include Magnus Heljeberg (CEO, JCDecaux), Hanna Riberdahl (CEO, Sveriges Annonsörer), Helena Westin (Chair, Committee), Ragnar Tingström (co-founder of Scream media agency), Henrik Nerell (Sustainability, Communications and Media Relations, McDonald's Sweden) and Coca-Cola.
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