Start of the season Case Breakfast of the Month
Don't miss Resumés and JCDecaux's case breakfast where you will have the opportunity to learn and be inspired by current and innovative cases from Sweden's best creators and marketing managers.
Time: 2020-02-13, 08:00-09:30
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
The No Show Room: The world's most inaccessible showroom
Using Charlotte Kallas' phone number, a Tour de Ski cheerleading sign and codes hidden in YouTube videos, a 26-year-old managed to find the coordinates that led to a Passat Alltrack, hidden outside Gällivare between Koskullskulle and Tjautjas.
Jeanette Asteborg, marketing manager and Carl Sundstedt, advertising manager, at Volkswagen talks about the campaign "The No Show Room" and how the annual campaign with the national cross country team got a different twist.
Small things make a big difference
With the campaign, which goes by the name "Small things make a big difference", Ving wants to create small stories that inspire the desire to travel. But also to tell in a slightly different way about all parts of the offer - destinations, hotels and activities. After the high-profile bankruptcy of parent company Thomas Cook and the equally high-profile new ownership of super-entrepreneur Petter Stordalen, the Claes Pellvik, Marketing Director Ving, Jessica Morales, project manager Åkestam Holst, Linus Bronge, AD Åkestam Holst, Oskar Pernefeldt, AD Åkestam Holst and tells about the first campaign as an independent Nordic tour operator.
Photos from 13 February
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