Outdoor seminar in the summer sun on 16/6
Welcome to an outdoor seminar with some of Sweden's leading communicators!
Time: 2020-06-16, 14:00-18:00
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
JCDecaux, together with Resumé, is organising a small, "Corona-proof" seminar in our large courtyard, with the opportunity for a few to come and listen and draw inspiration from McDonalds and Lyko, who have actively communicated and adapted to the world situation. Our courtyard at Stureplan 13 is of the LARGE model and the limited number of guests we welcome can feel confident that the seminar will follow all the recommendations of the Public Health Agency.
14:00-14:30 Doors open. Coffee and mingling (with distance).
JCDecaux's CEO Magnus Heljeberg and Resumé's Editor-in-Chief Fredrik Svedjetun discuss the crisis from a business perspective.
14:45 McDonald's on pandemic communication
During Covid19, the Swedish "model" has been less vicious towards Swedish McDonald's than in the other Nordic countries. Staffan Ekstam, Marketing Manager for Sweden and Jens Welin, Account Manager at Nord DDB, talk about how McDonald's locally acts in three different phases to be relevant to their guests. The conversation will revolve around what has worked better or worse than expected, and what lessons have been learned during the tough spring of 2020.
15:10 Lyko against the tide
What is it like to launch a new Nordic communication concept in the age of the coronavirus? Kalle Eliason, Marketing Manager at Lykos and Walter Naeslund at Honesty, share insights and collaboration on this spring's campaign work, e-commerce trends and the importance of sticking to your plans.
15:30 Closing. Possibility to stay at an AW afterwards, hopefully we will have a lovely summer afternoon with sunshine and a glass of Rosé together!
The number of places for the seminar is very limited, first come first served. RSVP by Monday 15 June to [email protected].
The seminar will be posted on the Resume and JCDecaux websites for all to see.
We hope you have the opportunity to participate, warm welcome from the friends at JCDecaux!