JCDecaux launches the largest loaner bike system in Stockhom 2019!
In two years, Stockholm's old loaner bike system will be replaced by JCDecaux's new, high-tech system. It will be the largest loaner bike system of its kind in the Nordic region and will include as many as 5,000 bikes.
Thanks to the bicycle agreement with the City of Stockholm, JCDecaux will have 350 new advertising spaces inside customs, both digital and analogue. The billboards are the very best in Sweden, free-standing billboards on the most crowded shopping streets in the city. Stockholm's best outdoor advertising offer will now be twice as strong, with a total of 700 freestanding billboards covering the entire inner city.
JCDecaux's hallmark is to deliver high quality products to our cities. The new bicycle system is carefully designed with quality, flexibility and new technology in mind.
- This is a gigantic victory, our offer to the customer will be completely unique and cannot be compared to any other outdoor advertising in Sweden today. JCDecaux is and has always been an innovation company that invests and develops for the long term. This agreement further strengthens our innovative position in the market," says CEO Magnus Heljeberg.