JCDecaux celebrates famous advertising concepts in new campaign series

Advertising concepts that appear on good advertising spaces become so well known over time that everyone knows about them. In JCDecaux's new advertising campaign, we paraphrase some of Sweden's most beloved and well-known advertising concepts, to show how our advertising spaces helped build them.

- We have the privilege of working with Sweden's strongest brands, which we are very proud of. Our mission at JCDecaux is to ensure that our clients' advertising campaigns get the best possible exposure in Sweden's 25 largest cities. The fact that many people see the campaigns in an attractive context is an important factor in their success. This is a way for us to pay tribute to our clients and the people who have created these fantastic campaigns," says Malin Otterström, PR and Communications Manager at JCDecaux.

The campaign will run in Resumé and Dagens Media as well as in JCDecaux's own channels. It was developed in collaboration with the advertising agency Abby Priest, which won 2 golds, 1 bronze and the prestigious Diamond Key award in the 2018 Gold Key competition.

Working group:

JCDecaux
Malin Otterström
Emmanuelle Boman

Abby Priest
Andreas Morne
Tomas Strand

By Courtesy of
Carlsberg
Comviq
Gainomax
Volvo