JCDecaux enters into partnership with Billboard Media, expanding its product portfolio with 120 advertising spaces in Malmö - JCDecaux
As of today, 9 February, JCDecaux's product portfolio will be significantly expanded with 120 premium Eurosize signs in the A-region of Malmö. The increase is made possible through a partnership with Billboard Media.
- The best locations in the biggest cities are JCDecaux's hallmark and Billboard Media's advertising space is of the same high standard as our other offerings. This will be a very well-matched addition to our product range and will strengthen our metropolitan reach," says Cecilia Claesson, Sales Director at JCDecaux.
The 120 new advertising spaces will partly be part of JCDecaux's national series but will also be available for purchase as local series. Existing customers can also feel confident that they can continue to go local if that is the need.
Martin Bergman, CEO of Billboard Media, has long had a good eye for JCDecaux and sees the cooperation as positive with increased opportunities for both existing and new customers.
- This will be good for both local and national customers, we will continue to be the first choice for outdoor advertising in Malmö. There will be no difference for customers, you can still buy local advertising in Malmö in the best locations in Eurosize format, a format that is already JCDecaux's signature.
The reach of the 120 advertising spaces is a staggering 79%, generating 6.4 million gross contacts per week.
For more information about the new advertising spaces, please contact Sales Director Cecilia Claesson:
Telephone: 070-598 21 80