JCDecaux supports Sweden's restaurants
Never has it been better to be a hero
JCDecaux Sweden's pubs
Sweden's pubs are in crisis, but together we can help them through their toughest time ever. That's the message of JCDecaux's Digisize outdoor digital format, which can be found outdoors in streets and squares.
There will come a day when this settles down and we want our great pubs to stay. We can all contribute to keeping the economy alive, we just have to think in new ways, says JCDecaux's CEO Magnus Heljeberg.
The idea was born in the simple that the restaurants around JCDecaux's were practically empty. headquarters. And JCDecaux's team, like many other companies in the media industry, meet their clients and partners in restaurants over breakfast or lunch.
The own solution to was to create this outdoor campaign, which JCDecaux fully supported on its own initiative.
Starting Monday, the JCDecaux will also be offering agencies lunch every day for three weeks. The lunches will be ordered from various restaurants and will be delivered to different agencies that JCDecaux works with, one agency each day. The campaign runs under the hashtag #payitforwardforsweden and the hope is that more people will do like JCDecaux and invite customers, partners or friends and family to a food from the pub.
In addition Friday lunches delivered to the offices and depots where JCDecaux is present across the country. Customers who are able to do so can simply come and have lunch at JCDecaux's offices.
In this simple way, we support the restaurant industry and we think that everyone who has the opportunity should do so, says Magnus Heljeberg.
The campaign will run from today, Friday 20 March, on JCDecaux Digisize and for three weeks.