Launch of new Supersize in Järfälla.

JCDecaux continues to expand its range of billboards in Stockholm. JCDecaux's latest Supersize billboard is now being launched at the exit to Sweden's largest shopping centre, Barkarby Shopping Centre and Outlet, in Järfälla.

The Supersize billboard has an impressive 60 sqm of backlit advertising space. It's not just the size and superior visual impact that determine the effect - the placement is just as important.

Järfälla Supersize is therefore strategically located on one of Sweden's busiest routes, at the Barkarby Shopping Centre and Outlet, with 4 million passing motorists a month.

- It's great that we are now increasing the number of Premium large format. With the establishment in Järfälla, we consolidate our position as a leading player in Stockholm. This 60 sqm sign has an unbeatable location outside Barkarby shopping centre as the retail development in the area is very expansive, says Michael Nilsson, Head of Establishment for JCDecaux Sweden.

Järfälla Supersize is the latest addition to JCDecaux's popular Supersize series of billboards strategically placed along carefully selected main routes into Stockholm. The series also includes advertising space located at Bergshamra, Haga Norra and London Viaduct, which are the main hubs to and from Stockholm.