The evolution of media investment during Corona - panel discussion from Tendency Day 2020
Moderator: Daniel Eriksson
Panel: Magnus Heljeberg, Niclas Fröberg, Linda Palmgren, Malin Häger
How to act in the media during recession; the role of social media during the Corona crisis; the media market during the Corona pandemic.
Media investment has fallen sharply in all media as a result of the Corona crisis. At the same time, there is a need for advertisers to communicate; how should advertisers act in the media during a current global pandemic, how do publishers act where the need for information is increasing but revenues are falling?