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JCDecaux
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  • sv_SESvenska
  • en_GBEnglish (UK)
  • Outdoor formatSub menu open iconSub menu close icon
    • All formats
    • Digisize
    • Eurosize
    • Fullsize
    • Supersize
    • Innovate
    • Why OOH?
  • Campaign planningSub menu open iconSub menu close icon
    • Campaign tools
    • Prislista 2023
    • Price list 2024
    • Outdoor Impact 2.0
    • Outdoor school
    • Material specification
  • Sub menu open iconSub menu close icon
    • Climate footprint
    • Climate Report
    • Climate Offsetting
    • Our sustainability work
    • FAQ
  • Smart CitySub menu open iconSub menu close icon
    • Offer cities
    • Public toilets
    • Loan bike system
    • Weather protection
    • Smart solutions
  • NewsSub menu open iconSub menu close icon
    • News
    • Events
  • ContactSub menu open iconSub menu close icon
    • Contact us
    • Employees
    • Vacancies
    • About us
    • sv_SESvenska
    • en_GBEnglish (UK)
  • sv_SESvenska
  • en_GBEnglish (UK)

The best locations in the largest cities.

For your campaign to have the best impact, it's important to be seen in the right location. That's why we carefully handpick the locations for our advertising spaces so that your message is displayed to a buying audience at the right time.

All our advertising spaces and street furniture are carefully maintained every day so your message is presented in the best possible context!

OUR FORMAT

Format for all
messages and opportunities.

Different messages and audiences require different media solutions. Whether you want to advertise broadly across the country or make a specific impact in a selected location, we have the right formats for you. Please contact us for advice!

Digisize

Digital high resolution screens

Eurosize

Located in
in high purchase
environments.

Fullsize

Exclusive advertising space with endless possibilities.

Supersize

A gigantic format that can't be missed.

Innovate

Let creativity
flow freely.

Material specifications

Everything you need to know about our formats.

Price list 2023

Click here to see our prices

THE RIGHT FORMAT IN THE RIGHT PLACE

Where do you want to be seen?

Select a location below to see the formats we offer in each area:

All of Sweden
National
networkNO OF EXPOSReachFrequencyVACPrice
Digisize National27018%6.98.7 mnSEK 1 445 000
Eurosize National160053%10.143.1 mnSEK 2 515 500*
Point of sale (POS)130051%10.141.6 mnSEK 2 072 500*
Fullsize40040%10.032.2 mn1 027 000 kr*
Period 7 days unless otherwise stated.
*Including print
Stockholm, Gothenburg and Malmö
Big cities
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize Big cities85071%11.128.9 mnSEK 2 019 000*
POS Big cities65069%10.724.3 mnSEK 1 817 500*
Fullsize Big cities24060%11.225 minutes970 000 kr*
Period 7 days unless otherwise stated.
*Including print
Local
Stockholm
networkNO OF EXPOSReachFrequencyVACPrice
Digisize Stockholm22554%6.98.1 mnSEK 1 390 000
Premium Eurosize10051%9.69.2 mnSEK 691 500*
Premium Eurosize Half5042%5.94.6 mnSEK 377 500*
Supersize digital Haga Norra 50% share of voice 1n/an/an/aSEK 225 000
Supersize digital Haga Norra 100% share of voice1n/an/an/aSEK 415 000
Supersize Barkarby1n/an/an/a243 000 kr*
Supersize Huddingevägen 1n/an/an/aSEK 200 000*
Period 7 days unless otherwise stated.
*Including print
Local
Gothenburg
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize Local20074%18.913.1 mnSEK 432 500*
Eurosize Local half10068%10.56.7 mn281 500 kr*
Eurosize Premium10062%18.811.0 mnSEK 383 000*
Eurosize Premium Half5057%10.25.6 mn217 500 kr*
Supersize Sisjön1n/an/an/a187 500 kr*
Period 7 days unless otherwise stated.
*Including print
Local
Malmö
networkNO OF EXPOSReachFrequencyVACPrice
Premium Eurosize Half6053%6.01,9168 500 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Eskilstuna
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2569%6.8505 09337 700 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Gävle
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2571%5.3389 57337 700 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Halmstad
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2573%4.9472 18637 700 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Helsingborg
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2570%6.0876 46858 200 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Jönköping
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2573%11.41.1 mn58 200 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Karlstad
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2563%13.2775 12937 700 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Linköping
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2570%8.0969 51558 200 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Lund
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2524%5.9983 21558 200 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Örebro
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2568%5.0582 45958 200 kr*
Period 7 days unless otherwise stated.
*Including print
Other
Other cities
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize75035%81.014.2 mnSEK 918 000*
Point of sale (POS)65033%8.313.3 mn757 500 kr*
Fullsize16037%7.15.3 mn373 000 kr*
Digisize Riks other country45n/an/a613 466SEK 200 000
Period 7 days unless otherwise stated.
*Including print
All of Sweden
National
networkNO OF EXPOSReachFrequencyVACPrice
Digisize National27018%6.98.7 mnSEK 1 445 000
Eurosize National160053%10.143.1 mnSEK 2 515 500*
Point of sale (POS)130051%10.141.6 mnSEK 2 072 500*
Fullsize40040%10.032.2 mn1 027 000 kr*
Period 7 days unless otherwise stated.
*Including print
Stockholm, Gothenburg and Malmö
Big cities
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize Big cities85071%11.128.9 mnSEK 2 019 000*
POS Big cities65069%10.724.3 mnSEK 1 817 500*
Fullsize Big cities24060%11.225 minutes970 000 kr*
Period 7 days unless otherwise stated.
*Including print
Local
Stockholm
networkNO OF EXPOSReachFrequencyVACPrice
Digisize Stockholm22554%6.98.1 mnSEK 1 390 000
Premium Eurosize10051%9.69.2 mnSEK 691 500*
Premium Eurosize Half5042%5.94.6 mnSEK 377 500*
Supersize digital Haga Norra 50% share of voice 1n/an/an/aSEK 225 000
Supersize digital Haga Norra 100% share of voice1n/an/an/aSEK 415 000
Supersize Barkarby1n/an/an/a243 000 kr*
Supersize Huddingevägen 1n/an/an/aSEK 200 000*
Period 7 days unless otherwise stated.
*Including print
Local
Gothenburg
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize Local20074%18.913.1 mnSEK 432 500*
Eurosize Local half10068%10.56.7 mn281 500 kr*
Eurosize Premium10062%18.811.0 mnSEK 383 000*
Eurosize Premium Half5057%10.25.6 mn217 500 kr*
Supersize Sisjön1n/an/an/a187 500 kr*
Period 7 days unless otherwise stated.
*Including print
Local
Malmö
networkNO OF EXPOSReachFrequencyVACPrice
Premium Eurosize Half6053%6.01,9168 500 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Eskilstuna
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2569%6.8505 09337 700 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Gävle
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2571%5.3389 57337 700 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Halmstad
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2573%4.9472 18637 700 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Helsingborg
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2570%6.0876 46858 200 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Jönköping
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2573%11.41.1 mn58 200 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Karlstad
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2563%13.2775 12937 700 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Linköping
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2570%8.0969 51558 200 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Lund
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2524%5.9983 21558 200 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Örebro
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2568%5.0582 45958 200 kr*
Period 7 days unless otherwise stated.
*Including print
Other
Other cities
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize75035%81.014.2 mnSEK 918 000*
Point of sale (POS)65033%8.313.3 mn757 500 kr*
Fullsize16037%7.15.3 mn373 000 kr*
Digisize Riks other country45n/an/a613 466SEK 200 000
Period 7 days unless otherwise stated.
*Including print

FAQ

What is the best thing about outdoor advertising?

With outdoor advertising, you get high frequency at a low contact cost as your message reaches a large number of people several times during the campaign period. Outdoor advertising generates a high reach, even in a specific city. The medium is ideal for brand-building advertising as well as sales activation advertising. Outdoor advertising is also the last mass medium in a changing and fragmented media landscape.

Why choose outdoor advertising?

The outdoor advertising cannot be clicked, zapped or muted. And it's located where the many people are on the move. Our outdoor media reaches 70% of Swedens population (age 15-79) in the 25 largest cities. If you want to get your message out quickly, to many people at the same time, outdoor advertising is the best media choice.

What is OTS?

Number of times the average individual in the target group has the opportunity to come into contact with the advertising message during a campaign period on average (total number of possible contacts with the medium/individuals).

What is frequency?

The average number of times a person has the opportunity to view the campaign during the week.

How do you calculate reach?

We calculate reach in two ways; net reach is the number of unique people reached by the advertising message (a person can only be counted once) gross reach is the number of contacts (a person is counted several times)

Head Office

Stureplan 13
111 45 Stockholm
Other addresses

E-mail

[email protected]
[email protected]

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We are climate neutral

Climate 2023 Link to JCDecaux's profile on climate-id.com RE100
Privacy Policy  ©2019 JCDecaux. All Rights Reserved.
Want to know more about our formats. Contact me!
Contact info
Ola Andersson
Key account manager
Stockholm
070-724 49 39
[email protected] Email
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