The best locations in the largest cities.

For your campaign to have the best impact, it's important to be seen in the right location. That's why we carefully handpick the locations for our advertising spaces so that your message is displayed to a buying audience at the right time.

All our advertising spaces and street furniture are carefully maintained every day so your message is presented in the best possible context!

OUR FORMAT

Format for all
messages and opportunities.

Different messages and audiences require different media solutions. Whether you want to advertise broadly across the country or make a specific impact in a selected location, we have the right formats for you. Please contact us for advice!

Digisize

Digital high resolution screens

Eurosize

Located in
in high purchase
environments.

Fullsize

Exclusive advertising space with endless possibilities.

Supersize

A gigantic format that can't be missed.

Innovate

Let creativity
flow freely.

THE RIGHT FORMAT IN THE RIGHT PLACE

Where do you want to be seen?

Select a location below to see the formats we offer in each area:

All of Sweden
National
networkNO OF EXPOSReachFrequencyVACPrice
Digisize National27015%9.111.1 mnSEK 1 445 000
Eurosize National160047%12.045.7 mnSEK 2 515 500*
Point of sale (POS)130043%12.240.8 mnSEK 2 072 500*
Fullsize40032%11.829.3 mnSEK 1 025 000*
Period 7 days unless otherwise stated.
*Including print
Stockholm, Gothenburg and Malmö
Big cities
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize Big cities85063%13.730.5 mnSEK 2 019 000*
POS Big cities65060%13.428.3 mnSEK 1 817 500*
Fullsize Big cities24052%13.424.5 mnSEK 968 000*
Period 7 days unless otherwise stated.
*Including print
Local
Stockholm
networkNO OF EXPOSReachFrequencyVACPrice
Digisize Stockholm22548%10.310.2 mnSEK 1 390 000
Premium Eurosize10048%11.210.1 mnSEK 691 500*
Premium Eurosize Half5041%6.95.7 mnSEK 377 500*
Supersize digital Haga Norra 50% share of voice 1n/an/an/aSEK 225 000
Supersize digital Haga Norra 100% share of voice1n/an/an/aSEK 415 000
Supersize Barkarby1n/an/an/a243 000 kr*
Supersize Huddingevägen 1n/an/an/aSEK 200 000*
Period 7 days unless otherwise stated.
*Including print
Local
Gothenburg
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize Local20069%21.513.3 mnSEK 432 500*
Eurosize Local half10059%12.86.8 mn281 500 kr*
Eurosize Premium10051%22.011.5 mnSEK 383 000*
Eurosize Premium Half5047%13.85.8 mn217 500 kr*
Supersize Sisjön1n/an/an/a187 500 kr*
Period 7 days unless otherwise stated.
*Including print
Local
Malmö
networkNO OF EXPOSReachFrequencyVACPrice
Premium Eurosize Half6045%0.11,7168 500 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Eskilstuna
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize253%9.8618 15637 700 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Gävle
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize254%8.0549 33037 700 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Halmstad
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize254%4.9485 54137 700 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Helsingborg
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize255%8.3876 25358 200 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Jönköping
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize255%11.2950 12958 200 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Karlstad
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize252%19.0699 75737 700 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Linköping
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize256%8.9900 22458 200 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Lund
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize2523%4.670387758 200 kr*
Period 7 days unless otherwise stated.
*Including print
LOCAL
Örebro
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize256%6.6662 83258 200 kr*
Period 7 days unless otherwise stated.
*Including print
Other
Other cities
networkNO OF EXPOSReachFrequencyVACPrice
Eurosize75024%8.913.0 mnSEK 918 000*
Point of sale (POS)65022%8.312.8 mn757 500 kr*
Fullsize16031%8.45.3 mnSEK 371 500*
Digisize Riks other country45n/an/a677 841SEK 200 000
Period 7 days unless otherwise stated.
*Including print

FAQ

What is the best thing about outdoor advertising?

With outdoor advertising, you get high frequency at a low contact cost as your message reaches a large number of people several times during the campaign period. Outdoor advertising generates a high reach, even in a specific city. The medium is ideal for brand-building advertising as well as sales activation advertising. Outdoor advertising is also the last mass medium in a changing and fragmented media landscape.

Why choose outdoor advertising?

The outdoor advertising cannot be clicked, zapped or muted. And it's located where the many people are on the move. Our outdoor media reaches 70% of Swedens population (age 15-79) in the 25 largest cities. If you want to get your message out quickly, to many people at the same time, outdoor advertising is the best media choice.

What is OTS?

Number of times the average individual in the target group has the opportunity to come into contact with the advertising message during a campaign period on average (total number of possible contacts with the medium/individuals).

What is frequency?

The average number of times a person has the opportunity to view the campaign during the week.

How do you calculate reach?

We calculate reach in two ways; net reach is the number of unique people reached by the advertising message (a person can only be counted once) gross reach is the number of contacts (a person is counted several times)