Watch the second "Case of the Month", with cases from Telenor and PostNord, here!
The programme for the day looked like this (the video is below the programme):
Case presentation on 24 September
JCDecaux's CEO Magnus Heljeberg and Resumé's Editor-in-Chief Fredrik Svedjetun began with an open discussion about the state of the media industry and the coming autumn.
Telenor - Long live the connection!
The world is driven forward by people with an optimistic mindset and innovation. Telenor's new advertising concept focuses on the importance of connectivity in everyday life and explores the impact of optimism on the future. Tobias Clewemar, Head of Brand Telenor, and Mimmi Sköldberg, Brand Campaign Manager, talked about how to stand out in an expected category.
PostNord - One of PostNord's 122 million parcels on its way to you!
The role of advertising for a brand with trust issues. Patrik Lundberg, Strategist at Åkestam Holst and Astrid Odell, Marketing Manager at PostNord.