Watch the third "Case of the Month", with cases from the SSF Anti-Theft Association and the Swedish Heart-Lung Foundation, here!
The programme for the day looked like this (the video is below the programme):
Case presentation on 21 October
JCDecaux's CEO Magnus Heljeberg and Resumé's Editor-in-Chief Fredrik Svedjetun began with a brief look over the Atlantic and the upcoming presidential election. How is the outdoor media used in the US election campaign?
SSF Anti-Theft Association - Are you sure about your password?
Digital crime is on the rise. The Anti-Theft Association is now making a major investment in digital security and, together with Åkestam Holst, has launched the "Are you safe?" concept. The first campaign "Are you safe with your password?" has attracted a lot of attention as we put Swedes' bad and most common passwords on the map.
Listen to Thomas Brühl, CEO of SSF and Frida Norén, planner at Åkestam Holst talk about the initiative.
The Swedish Heart-Lung Foundation - It also applies to you and those you care about
In the new concept "It concerns us all", the Swedish Heart-Lung Foundation is based on the fact that heart and lung diseases are the most common cause of death in Sweden and in the world. Anna Berndt, marketing manager, and Magnus Zackariasson, strategist at Hjärt-Lungfonden, share insights from working on their new communication concept, the impact they had when moving creative capacity in-house and how to optimise for today's fragmented media landscape.