Stockholm's digital outdoor market now complete: JCDecaux Sweden launches programmatic buying via VIOOH

JCDecaux Sweden, part of the global JCDecaux network, is launching its programmatic digital outdoor offering, reinforcing Stockholm's position as the hub for programmatic advertising in Scandinavia. Through the partnership with VIOOH, the leading global SSP platform for digital outdoor advertising, the door is now opened for programmatic buying for outdoor impact spaces.

270 of JCDecaux Sweden's digital screens are now available for programmatic buying. 225 of these are tactically placed in Stockholm city centre, and the rest are in strategically selected locations around Sweden. Central to programmatic outdoor advertising is the detailed and reliable data from Outdoor Impact, the nationally recognised measurement system for outdoor advertising. The granular data allows advertisers to perform advanced audience segmentation and real-time optimisation of their campaigns.

"By enabling programmatic buying across our network, we not only complement the Swedish DOOH landscape but also offer brands a streamlined gateway to reach high-spending Scandinavian audiences," said Magnus Heljeberg, CEO of JCDecaux Sweden. "Stockholm, as the capital of Scandinavia, is an important market for both local and global campaigns, and our programmatic integration simplifies access to this attractive market."

The launch allows for increased flexibility and data-driven optimisation, making it easier for brands to run targeted campaigns based on detailed audience data.
"The launch of Programmatic DOOH is perfectly timed to meet the growing demand for programmatic digital outdoor advertising in Sweden, both locally and internationally. Advertisers are looking for smart, efficient and data-driven solutions that offer flexibility and this is now possible" says Cecilia Ottobre, Sales Director at JCDecaux Sweden.

The partnership with VIOOH ensures seamless integration with over 40 major global DSPs, making JCDecaux Sweden's digital network available to advertisers worldwide.
"The integration of JCDecaux Sweden gives both local and international brands the ability to use VIOOH Trading Manager, enabling real-time, data-driven programmatic trading to engage with their target audiences, including in Scandinavia's most influential city," said Gavin Wilson, Global Chief Commercial Officer at VIOOH.

JCDecaux Sweden looks forward to working with media agencies and advertisers to offer the dynamic opportunities of programmatic buying. With access to Stockholm's high spending audiences and the efficiency of data-driven programmatic buying, advertisers can achieve targeted campaign impact in the Nordic region. JCDecaux's programmatic offering is available through all major DSPs.

For more information, please contact JCDecaux Sweden's Head of Communications Malin Otterström.

About JCDecaux

JCDecaux Sweden is part of the global JCDecaux Group and is one of the country's leading media companies. The group is the world's largest supplier of outdoor advertising with over 1 million advertising spaces in more than 80 countries. JCDecaux Sweden offers an extensive network of outdoor advertising spaces in Sweden's 25 largest cities, strategically located in city centres, shopping areas, public transport and next to the country's busiest roads, with a reach that covers more than half of Sweden's population. From January 2026, JCDecaux will expand its offering with more than 4,000 new advertising spaces in the Stockholm metro and in all weather shelters from Nynäshamn to Norrtälje.

About VIOOH

VIOOH is a leading global SSP platform for premium digital outdoor advertising. Launched in 2018, VIOOH is headquartered in London. The platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of experts in digital OOH and programmatic technology, VIOOH is pioneering the transformation of the OOH sector, enhancing digital omnichannel campaigns through the use of programmatic capabilities and data. VIOOH currently operates programmatic trading in 29 markets, with more in the pipeline.

For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.