Here you go! Case seminar with some of Sweden's top communicators 16/6-2020
After a three-month break, we were finally able to run a case seminar again. With a small audience in attendance, we listened to three exciting talks on communication during the Corona pandemic. The programme for the day looked like this (the video is below the programme):
JCDecaux & Summary JCDecaux's CEO Magnus Heljeberg and Resumé's Editor-in-Chief Fredrik Svedjetun discuss the crisis from a business perspective.
McDonald's on pandemic communication
During Covid19, the Swedish "model" has been less vicious towards Swedish McDonald's than in the other Nordic countries. Staffan Ekstam, Marketing Manager for Sweden and Jens Welin, Account Manager at Nord DDB, talk about how McDonald's locally acts in three different phases to be relevant to their guests. The conversation will revolve around what has worked better or worse than expected, and what lessons have been learned during the tough spring of 2020.
Lyko against the tide What is it like to launch a new Nordic communication concept in the age of the coronavirus? Kalle Eliason, Marketing Manager at Lykos and Walter Naeslund at Honesty, share insights and collaboration on this spring's campaign work, e-commerce trends and the importance of sticking to your plans.
