We support tomorrow's AD stars.
Sometimes it pays to do something extraordinary to attract the attention of a future employer. Julius Tuvenvall, a student at Beckmans School of Design, was given the opportunity by JCDecaux to advertise his application to the advertising agency Åkestam Holst via an outdoor campaign. Julius' own designed advert was displayed in one of JCDecaux's Eurosize billboards on Kungsgatan in central Stockholm, strategically placed outside Åkestam Holst's office.
- Outdoor advertising is everywhere and is a good way to reach a wide audience, but I also believe that the message can be targeted at a specific person, such as Magnus Jakobsson, Åkestam Holst's Creative Director, for example. Hopefully my creative application will stand out from all the email requests in his inbox," says Julius Tuvenvall.
- JCDecaux wants to encourage students to create more outdoor advertising, more talented creatives with knowledge and talent in the field are needed. To support a talented and creative student to make their voice heard in a fun and different way feels great, says Malin Otterström, PR and Communications Manager at JCDecaux.
According to Julius Tuvenvall, the choice of agency is obvious, as he believes that Åkestam Holst are strong in ideas and have great creative height.
- I have been following them for a long time and like many of their campaigns. I'm curious to see how some of Sweden's best creatives work.
Julius Tuvenvall has been contacted by Åkestam Holst for an interview.