Webinar with Swedish Advertisers and Zmarta Group
Zmarta Grup is growing fast and has in a short time established itself on the Swedish market as a heavy player for comparing loans. How have they managed to do this? We invited Zmarta's CMO Niklas Jansson who generously offers the answers.
Niklas talks about Zmarta's brand journey, how he sees the media mix, how they work to stay relevant in their marketing and how Zmarta has used the strengths and opportunities of outdoor advertising to achieve maximum impact.
The webinar with Zmarta is the first episode in a series of three where we and the Swedish Advertisers meet customers with different challenges and hear how they generously share their success stories.
Many thanks Zmarta and Niklas for a very exciting and interesting draw.
Watch the full film with Zmarta here: