Medieinvesteringarnas utveckling under Corona- panelsamtal från Tendensdagen 2020

2020-10-20

Moderator: Daniel Eriksson
Panel: Magnus Heljeberg, Niclas Fröberg, Linda Palmgren, Malin Häger

Hur ska man agera i media under lågkonjunktur, sociala mediers roll under corona krisen; mediemarknaden under Corona pandemin.
Medieinvesteringarna har fallit kraftigt i samtliga medier som en följd av Coronakrisen. Samtidigt finns behovet att kommunicera hos annonsörerna; hur ska man som annonsör agera i media under en rådande global pandemi, hur agerar publicister där informationsbehovet ökar men intäkterna faller?

Sekretessöversikt

Denna webbplats använder cookies för att förbättra din upplevelse när du navigerar genom webbplatsen. Av dessa lagras de cookies som kategoriseras som nödvändiga i din webbläsare eftersom de är väsentliga för att de grundläggande funktionerna på webbplatsen ska fungera. Vi använder också cookies från tredje part som hjälper oss att analysera och förstå hur du använder denna webbplats. Dessa cookies lagras endast i din webbläsare med ditt samtycke. Du har också möjlighet att välja bort dessa cookies. Men att välja bort några av dessa cookies kan påverka din surfupplevelse.

Necessary

Alltid aktiverad

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Kaka	Varaktighet	Beskrivning
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category.
cookielawinfo-checkbox-functional	1 year	The GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
cookielawinfo-checkbox-others	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy	1 year	The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.
wpEmojiSettingsSupports	session	WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly.

Nödvändig

Alltid aktiverad

Funktion

Funktionscookies hjälper till med att uföra viss funktionalitet på hemsidan, såsom delande av innehåll i sociala medier, ta emot feedback och andra tredjepartsintegrationer.

Kaka	Varaktighet	Beskrivning
__cf_bm	30 minutes	Cloudflare set the cookie to support Cloudflare Bot Management.
_cfuvid	session	The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address. Visitors who do not provide the cookie are likely to be grouped together and may not be able to access the site if there are many other visitors from the same IP address.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect a user's first pageview session, which is a True/False flag set by the cookie.
yt-player-bandwidth	never	The yt-player-bandwidth cookie is used to store the user's video player preferences and settings, particularly related to bandwidth and streaming quality on YouTube.
yt-player-headers-readable	never	The yt-player-headers-readable cookie is used by YouTube to store user preferences related to video playback and interface, enhancing the user's viewing experience.
yt-remote-cast-available	session	The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installed	session	The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
yt-remote-fast-check-period	session	The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
yt-remote-session-app	session	The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-session-name	session	The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEY	never	The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Performance

Analys

Analys-cookies används för att vi ska förstå hur besökare interagerar med hemsidan. Dessa cookies hjälper oss genom att spara information om antal besökare, sidvisningar, besöksursprung etc.

Kaka	Varaktighet	Beskrivning
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user.
_hjSession_*	30 minutes	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjSessionUser_*	1 year	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
CONSENT	2 years	YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
VISITOR_PRIVACY_METADATA	5 months 27 days	Description is currently not available.

Marknadsföring

Dessa cookies hjälper oss och våra samarbetspartners att visa personanpassade och relevanta annonser baserade på ditt surfbeteende hos oss, även när du senare besöker andra webbplatser. Cookies i kategorin används för riktad marknadsföring och profilering, oavsett vilken eller vilka enheter du har använt. Information som samlas in för dessa ändamål kan även kombineras med kund- och trafikdata vi har om dig, om du lämnat ditt samtycke till att vi får använda din trafikdata för marknadsföring och inte invänt mot användningen av din kunddata i marknadsföringssyfte.

Kaka	Varaktighet	Beskrivning
IDE	1 year 24 days	Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
PREF	8 months	PREF cookie is set by Youtube to store user preferences like language, format of search results and other customizations for YouTube Videos embedded in different sites.
test_cookie	15 minutes	doubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Kaka	Varaktighet	Beskrivning
__Secure-ROLLOUT_TOKEN	6 months	Set by Youtube.
_hjIncludedInSessionSample_1459312	2 minutes	Description is currently not available.
cookielawinfo-checkbox-nodvandig	1 year	Description is currently not available.

Medieinvesteringarnas utveckling under Corona- panelsamtal från Tendensdagen 2020

Moderator: Daniel Eriksson Panel: Magnus Heljeberg, Niclas Fröberg, Linda Palmgren, Malin Häger

Moderator: Daniel Eriksson
Panel: Magnus Heljeberg, Niclas Fröberg, Linda Palmgren, Malin Häger