Case presentation on 15 June #Kavlaupp

We discuss #Kavlaupp campaign - an initiative led by the advertising industry and the Swedish Communications Agencies.

Nearly 100 profiles chose to join forces to get Swedes vaccinated against covid-19 and in three months the project would go from idea to launch. So how did it work? Who was selected? How was it funded? What were the challenges? And what were the key lessons learned?

Listen to conversations with Björn Rietz, advertising veteran, copywriter and initiator of the campaign, Helena Westin, President of Komm, Robin Hallgren, Head of Innovation at The amazing society and Micael Bindefeld on Micael Bindefeld, all of whom have been involved in the campaign.