Case study October
Don't miss JCDecaux and Resumé's popular case presentations where you will have the opportunity to hear Sweden's best creatives and marketing managers talk about the work behind their acclaimed advertising concepts and innovative campaigns!
Time: 2021-10-20, 08:00-09:30
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
08:00-08:30 Breakfast and mingle
08:30-08:35 Magnus Heljeberg, CEO of JCDecaux and Yasmine Winberg, Editor-in-Chief of Resumés welcome
08:35-09:00 Blocket: the start of something big
At the end of 2020, Sweden's largest marketplace Blocket made the decision to consolidate its agency assignments into one, an assignment that went to Volt. Helena Sjökvist, Planner, Jacob Eklöf, Copy and Anton Holmstrand, AD at Volt talk about the new concept that will show that Blocket is more than just a buy and sell site.
09:00-09:30 Hedvig: Go get in trouble
A few months ago, a new semester began for hundreds of thousands of students across the Nordic countries. In the process, many are leaving home or moving to a new place. With the new campaign "Go get in trouble", Hedvig wants to remind students that being a student is about so much more than just studying. Maja Stampe, copywriter at Hedvig, and Sofia Gustafsson, AD at Hedvig, talk about what it's like to challenge a conservative industry.
09:30-10:00 Mingling and closing
A warm welcome
JCDecaux & Summary
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