The national organisation GAPF, never forget Pela and Fadime, works against honour-related violence through training and active support for those affected. Since 2001, Sara Mohammad has worked tirelessly to stop the honour-based violence that is taking place in Sweden today.

The activity, which today is seen as a knowledge centre regarding honour culture, is widely used in politics and has strong ambassadors such as Camilla Thulin in cooperation with Mia Skäringer, Johan Rabaeus and Christer Fuglesang. GAPF is also supported by The Crown Princess Couple's Foundation.

The week-long campaign on JCDecaux's digital network is fronted by the late Fadime Sahindahl, who was brutally murdered by his own father in the early 2000s. Fadime's murder made headlines and the funeral in Uppsala became a national affair, with the royal family and the then Minister for Integration Mona Sahlin on site to show their support.

JCDecaux's CEO Magnus Heljeberg is Goodwill Ambassador for GAPF since January 2019.

– Sara Mohammad works tirelessly against the oppression and violence to which girls, boys, women and men are subjected here in Sweden. Her determination to end honour-based violence is admirable and if we can help her in the fight against these heinous human rights violations, we consider it a privilege. The business community needs to step forward and support these types of organisations more than it does today.

The campaign is developed by GAPF, JCDecaux and House of Friends. Fadime Sahindal's sister has proudly approved the use of Fadime's portrait to highlight GAPF and its important work.

Read more about GAPF at gapf.se

For more information, please contact JCDecaux's Head of Communications Malin Otterström.