100-watt Summit inspiration with JCDecaux
They have made it through the eye of the needle and been nominated in the 100-watt category. Now is your chance to be inspired by some of this year's nominees who have made a big impact! Welcome to this year's Summit Inspiration at JCDecaux, an inspiring morning where we, together with the Swedish Advertisers Association, have invited some of the entries nominated in this year's 100-wattare!
Time: 2019-11-07, 08:00-11:40
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
08.00-08.30 - Breakfast and mingling
08.30-08.50 - CASE 1:
It's a sport to go to Leo's - Leo's Lekland, BerntzonBylund
By changing the perception of Leo's and positioning us as a place for physical activity and sport, we managed to get more children moving than ever before - eagerly supported by the adults. Never has there been more jumping, running, climbing and jumping!
08.50-09.10 - CASE 2:
A bigger task - Police Department, Prime Weber Shandwick & Scream
It united active police officers with those who dream of becoming one in the understanding that - putting on a uniform also means taking on a bigger task. That the profession has an important mission with the potential to make a difference in people's lives. Every day.
09.10-09.20 - Mingle and coffee breake
At 09:20-09:40 - CASE 3:
50/50 - Burger King, INGO
Despite being third to launch vegetarian options, Burger King managed to get both Swedish and global publicity for its plant-based burger, attracting more loyal MAX guests and lifting sales by 28%.
09.40-10:00 - CASE 4:
Grönborg Live - Oddset Svenska Spel Sport & Casino, Perfect Fools
With a virtually cloned national team captain as the presenter, equipped with advanced AI to deliver match previews, we created a new programme format that piqued the interest of the target audience and provided them with relevant and valuable knowledge.
10.00-10:10 - Mingle and coffee break
10.10-10:30 - CASE 5:
Behind every Blocket ad is a story - Blocket, Emakina DBG
We have created a concept that is perceived as entertainment rather than advertising and regained the love and loyalty of the Swedish people. And in doing so, we've beaten the free services to the punch and cemented Blocket's position as an affordable, quality player in buying and selling.
10.30-10:50 - CASE 6:
Pappaskämtet, Jotun - Demidekk, Dear Friends
When Jotun launched the new Demidekk Infinity, we defied the industry norm and dared to use humour instead of rational arguments. As a result, Jotun was able to increase its sales in the face of stiff competition in a stagnant market.
10.50 -11:00 - Mingle and coffee break
At 11:00-11:20 - CASE 7:
The Beer Agreement - Norrlands Guld Spendrups, Åkestam Holst NoA
By finding a concrete solution to a contemporary problem - cancellation - Norrlands Guld managed to get over 25,000 Swedes to send a legally binding island contract to a friend in just six weeks.
At 11:20-11:40 - CASE 8:
Com Hem to dizzying speeds - Com Hem, M&C Saatchi
How would we reach our target audience with the worn-out argument of "fast broadband"? Well, by showing them what it can give them: namely blazing speeds. We turned something rational into emotional and hit our target audience right in the heart.
You can register for the event at Swedish Advertisers' website.
A warm welcome
JCDecaux & Swedish Advertisers