Case study on 26 August
On Wednesday 26 August, JCDecaux and Resumé will host a case seminar with BMW and Länsförsäkringar, who will talk about their latest campaigns. The seminar will be filmed and published digitally on JCDecaux's and Resumé's website, but there is an opportunity for a few people to come and listen live.
Time: 2020-08-26, 13:00-14:30
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
Send your interest to [email protected]
Please note that this is an expression of interest and we will notify you if space is available.
The limited number of guests we welcome can be assured that the seminar follows all the recommendations of the Public Health Agency.
We start with coffee and mingling (with distance) at 13:00-13:30.
13:30 Welcome!
JCDecaux's CEO Magnus Heljeberg and Resumé's editor-in-chief Fredrik Svedjetun open the floor for a discussion on the state of the media industry and the coming autumn
13:45 LAWFUL INSURANCE - Emotionally focused advertising
Länsförsäkringar's new concept "For all time" is much more emotional than the brand's previous marketing. Fanny Wallér, Head of Communications and Sustainability, and Viking Henter, brand expert, at Länsförsäkringar talked about emotionally focused communication and the importance of creating good advertising in a climate of advertising fatigue.
14:05 BMW and INGO - on global and local balancing act
In large global companies there is always a constant balance between global consistent brand management and local needs/conditions. Marie Dellbrant, Head of Marketing at BMW Northern Europe and Simon Stefansson, Head of Strategy at INGO talked about how BMW navigated between local conditions and global requirements to make the Nordic citizens understand that BMW is not only fast premium cars but also a leader in electrification.
A warm welcome from the friends at JCDecaux!
