Case breakfast with Cancerfonden and Arboga Brewery
Don't miss JCDecaux and Resumé's popular case breakfasts where you'll have the opportunity to hear Sweden's best creatives and marketing managers talk about the work behind their acclaimed advertising concepts and innovative campaigns!
Time: 2019-10-23, 08:00-09:30
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
Programme on 23 October
08.00-08.30 - Breakfast and mingling
08.30-08.35 - JCDecaux and Resumé welcome
08.35-08.55 - CASE 1:
KING – Cancer Foundation
How do you make a film that makes people realize the importance of cancer research and remind them why they should buy a Pink Ribbon? Well, by making a film that feels - for real. The creators at KING behind this year's Pink Ribbon Cancer Fund film talk about the craft and story structure to create a story that evokes emotion and engagement.
08.55-09.15 - CASE 2:
Abby Priest - Arboga BeerPack
Is there anything better than a beer in front of the campfire after a long day in the woods? Well, a cold, unshaken beer in front of the campfire after a long day in the woods. Marcus Friari, Brand Manager at Galatea and Oskar Hellqvist, Creative Director at Abby Priest talk about how to make backpacks float and about the journey into nature that the Arboga Bryggeri brand has embarked on.
09.15-09.30 - Mingling and closing
A warm welcome
JCDecaux & Summary
