Case breakfast with Coca-Cola & Abby Priest
Don't miss JCDexaux and Resumé's popular case breakfasts where you'll have the opportunity to hear Sweden's best creatives and marketing executives talk about their acclaimed advertising concepts and innovative campaigns. This time we were treated to two interesting cases presented by Coca-Cola and Abby Priest.
Time: 2018-09-26, 08:00-09:30
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
Coca-Cola - Everything we share unites us
This summer, Coca-Cola in Sweden had the unique opportunity to create an all-Swedish advertising campaign for the first time. In the campaign "Everything we share unites us", developed with the help of Jung Relations and Carat, Coca-Cola wants to reach out with the message that we Swedes are perhaps more alike than we think and celebrate a Sweden that is inclusive and where people find ways to come together. Olivia Enquist, Marketing Director, Coca-Cola AB, tells us more about how the local communication efforts were planned, implemented and received.
The Lost Typography of Bauhaus
The world-famous and iconic Bauhaus design institute laid the foundations for modern design and architecture in the 1920s and 1930s. However, the school's progressive ideology was seen as a threat to the Nazi agenda and in 1932 it was abruptly closed down, just 14 years after its birth. The abrupt closure meant that a large body of work was never completed, and what could have become design classics was lost. In 'The Lost Typography of Bauhaus' campaign, Adobe and Abby Priest revive and complete typographic fragments and sketches from the school into finished typefaces, giving them new life in the hands of a new generation of designers.