Case Breakfast with HIQ & Adobe / Abby Priest
Don't miss JCDexaux and Resumé's popular case breakfasts where you'll have the opportunity to hear Sweden's best creatives and marketing executives talk about their acclaimed advertising concepts and innovative campaigns. This time we were treated to two interesting cases presented by Coca-Cola and Abby Priest.
Time: 2018-03-14, 08:00-09:30
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
HIQ - Volvo: VR as a marketing channel
Volvo Cars positions itself as a premium company through creative communication and smart digital solutions. One of many communication challenges is to explain the benefits of technology, and to convey Volvo's heritage to a new premium audience. Johan C. Brandstedt explained how HiQ created a VR experience that allows visitors to Volvo's trade shows and showrooms to be swept away to enchanting Scandinavia for a transformative experience of how technology saves lives.
Abby Priest - Adobe: When Edvard Munch's brushes were given new digital life
Adobe and Abby Priest brought Edvard Munch's 100-year-old brushes to life, and made them digital. The campaign, which attracted a high level of engagement from its target audience, was the big winner in the latest edition of the 100 Watts Awards, where the judges said:
"This year's 100 Watts winner celebrates craftsmanship and engagingly connects the ripples of history with the communication of the future. By bridging the gap between the old masters and today's creators, they have not only added soul and emotion to a fundamentally technical product, but they also manage to drive impact and business with a discerning audience in an impressively powerful way."
Oskar Hellqvist, Creative Director at Abby Priest, talked about the work on the acclaimed campaign.