Case breakfast with Åhlens & Sveriges Radio
Don't miss Resumés and JCDexaux's popular case breakfasts where you'll have the opportunity to hear Sweden's best creatives and marketing executives talk about their acclaimed advertising concepts and innovative campaigns. This time we heard two interesting cases about Åhlens and Swedish Radio presented by the advertising agencies Forsman & Bodenfors and Uncle Unicorn.
Time: 2018-05-16, 08:00-09:30
Location: JCDecaux Stockholm, Stureplan 13, 2tr, Stockholm
Forsman & Bodenfors - Åhléns: the conscious department store
Åhléns is a department store for everyone, which in recent years has attracted attention with its inclusive and socially engaged communication. With strong competitors in many different categories, a clear strategy has been absolutely crucial. We were told Maria Bergkvist from Forsman & Bodenfors tell us more about the work behind the campaigns.
Uncle Unicorn - How the double Golden Egg winner "Hela Sveriges radio" was created
Swedish Radio and Uncle Unicorn sent 25 film photographers to 25 different locations, to film one day; 14 February 2017. This was to mark P4's 40th anniversary in a unique and groundbreaking communication project. The "All of Sweden's Radio" campaign was awarded two gold eggs this year, and was described by the jury as something that "fights for us mere mortals against the laws of physics". Christian Rauch, Deputy Director of Communications at SR, and Claes Nevréus, project manager at Uncle Unicorn (formerly CP+B Scandinavia), talked about the work and outcome of one of Sweden's most ambitious campaigns ever.