Sustainability
JCDecaux launches reports of carbon footprint per campaign
From 1 March 2022, we will report the carbon footprint per campaign.
JCDecaux cooperates with ClimatePartner, an internationally recognised expert in climate protection and sustainability, to calculate and reduce CO2-emissions.
ClimatePartner calculates the carbon footprint of all (D)OOH campaigns according to the Greenhouse Gas Protocol/GHG Protocol and bases the climate neutrality on PAS 2060 and ISO 14021
The Greenhouse Gas Protocol (GHG Protocol) is the most established standard for calculating and reporting greenhouse gas emissions.
It has been developed to facilitate the reporting of greenhouse gas emissions by organisations and to make climate reporting more transparent, consistent and comparable between organisations
Sustainability
Climate Report
JCDecaux now reports the carbon footprint per campaign. To make this possible, we are cooperating with ClimatePartner, an internationally recognised expert in climate protection and sustainability, to calculate the carbon footprint of our campaigns.
But we don't stop there. We also offset each campaign's carbon footprint through various climate projects that are labelled with “Gold Standard”.
The Gold Standard is a label for emission allowances from projects where high standards are set for the overall environmental and social impact of the project. A number of environmental organisations (e.g. WWF) are behind the label.
This means that the carbon footprint left by an advertising campaign is offset by 100 %. We do not, however, offset the impact of the customer's product, as we cannot control the impact of products or services sold by our clients.
sustainability
By scanning the QR code, our customers get all the information about their particular campaign's footprint
The carbon footprint of a Eurosize National campaign is 4 817 kg CO2. To understand this figure more easily, we can compare it with the consumption-based greenhouse gas emissions of the Swedish population. On average, emissions are 173 kg CO2 per person per week. A Eurosize National campaign reaches 4 million people, equivalent to 28 people's carbon footprint per week. With a Digisize National campaign you reach 3.5 million which corresponds to 0.6 persons' carbon footprint per week.
Sustainability
Climate Offsetting
JCDecaux supports a new wind turbine farm that has been built in the central parts of western India. The facility consists of 17 wind turbines that together generate approximately 67,133 MWh of electricity per year. Power transmission is significantly improved in the area thanks to the project, while electricity distribution congestion is reduced.
The project contributes to reducing poverty in the area as it creates employment opportunities for the local population.
Energy is still largely generated by fossil fuels worldwide, which in turn generate high emissions. Wind energy replaces parts of fossil energy and reduces carbon dioxide emissions.
The project has the Gold standard label.
sustainability
Our sustainability work
We are working to reduce our climate impact and aim to halve emissions every decade. Our goal is to halve our greenhouse gas emissions by 2030, compared to the 2020 level. Our emissions calculations are based on carbon dioxide equivalents, which means that all greenhouse gases are included.
We started measuring our emissions in 2010 and we are proud that our emissions as a company have decreased significantly since then. Between 2014 and 2020, we reduced our carbon footprint by 70% by, among other things, replacing fossil fuels with non-fossil fuels in our transport, and switching to renewable electricity use.
We report our emissions according to the GHG Protocol standard, which includes direct and indirect emissions, broken down into scope 1, 2 and 3. About 90 percent of our emissions are in the indirect emissions that make up scope 3. This means that emissions occur as a result of our operations, but come from sources owned or controlled by operations outside our own organization. Within scope 3, advertising campaigns represent a significant portion of our emissions, including production emissions from posters. By carbon offsetting advertising campaigns, we are therefore actively working to reduce emissions within the significant scope 3 emissions.
JCDecaux has been a climate neutral company (which means we offset all our emissions) since 2010 and we have been actively working to minimise our carbon footprint at all levels.
Read our climate report for 2022
Certificate of cancellation
We continue our efforts to reduce emissions by using renewable electricity, gradually replacing all lighting in our equipment with LED lamps and using environmentally friendly transport. We have replaced all our company cars with electric vehicles and are continuously evaluating our partners to minimise our carbon footprint.
FAQ
What is ClimatePartner?
ClimatePartner is an internationally recognised expert in climate protection and sustainability, for calculating and reducing CO2-emissions. Read more here: https://www.climatepartner.com/en
How are the calculations made?
Both direct and indirect carbon footprints are included in the calculations. ClimatePartner has collected data from us, ranging from the number of posters, packaging, electricity consumption, transport from printers, depots and contractors, as well as the company's footprint in terms of business travel, office supplies, recycling, etc. The calculations are made according to the GHG protocol.
What are direct vs indirect carbon footprints?
Direct carbon footprint is linked to the product itself. For example, the footprint of a Eurosize National campaign in terms of raw materials, transport of posters, electricity for use and recycling. Indirect carbon footprints are those linked to the company and the footprints the company makes in terms of business travel, office materials, recycling, etc. This is usually divided into three different scopes.
What are the three scopes?
Scope 1 includes direct greenhouse gas emissions, i.e. those over which the activity has direct control. This includes, for example, greenhouse gas emissions from vehicles and machinery owned or leased by the business. Scope 2 includes indirect emissions from electricity, i.e. consumption of electricity, district heating and cooling. Scope 3 is the indirect greenhouse gas emissions, other than purchased energy, that occur outside the boundaries of the business. Scope 3 greenhouse gas emissions are usually divided into upstream and downstream greenhouse gas emissions depending on whether they occur before or after the own activities in the chain. Upstream can be, for example, material consumption, employee commuting, business travel, production of equipment and downstream is, for example, processing, use and finishing of products sold.
How does JCDecaux compensate for climate change?
Climate offsetting is carried out through certified climate protection projects developed by ClimatePartner. The climate projects are labelled with the Gold standard. The Gold Standard is a label for emission allowances from projects where high standards are set for the overall environmental and social impact of the project. A number of environmental organisations (e.g. WWF) are behind the label.
Which project do you compensate for?
JCDecaux supports a new wind turbine farm that has been built in the central parts of western India. The facility consists of 17 wind turbines that together generate approximately 67,133 MWh of electricity per year. Power transmission is significantly improved in the area thanks to the project, while electricity distribution congestion is reduced. The project contributes to reducing poverty in the area as it creates employment opportunities for the local population. Energy is still largely generated by fossil fuels worldwide, which in turn generate high emissions. Wind energy replaces parts of fossil energy and reduces carbon dioxide emissions.
How do you know the money is going to the right projects?
The project is audited by a third party and the projects are implemented by the project owners. The project owners are the "owners" of the reduction units and receive the money for the compensation.
What is the Greenhouse Gas Protocol?
The Greenhouse Gas Protocol (GHG Protocol) is the most established standard for calculating and reporting greenhouse gas emissions. It has been developed to facilitate the reporting of greenhouse gas emissions by organisations and to make climate reporting more transparent, consistent and comparable between organisations. Read more here: https://ghgprotocol.org/
What are you doing to reduce your carbon footprint?
JCDecaux has been a climate-neutral company since 2010 and we have long been actively working to minimise our carbon footprint at all levels. We are proud that our emissions as a company have been reduced by 70% from 2014 to 2020. This is because of diligent work and scrutiny of everything from transport to electricity and recycling. For example, we drive electric and gas cars, print our posters on environmentally certified paper and buy only green electricity. We are working to reduce our carbon footprint and aim to halve emissions every decade. Our goal by 2030 is to halve our greenhouse gas emissions, compared to 2020 levels.
