The outdoor channel requires fast communication. Your message should be concise and clear to ensure your campaign reaches its target audience. Now you can test your outdoor motifs for free using the Predict tool. The tool is based on extensive neuroscience research and uses over 12,000 eye movement studies. With this tool you can see in advance how your designs will be perceived and perform in the outdoor environment.

The tool's image processing capabilities produce:

Heatmaps - Highlights the part of the subject that gets the most attention.

Fogmaps - Deletes the part that doesn't get any attention.

Area of Interest - Describes in percentage terms how much attention is paid to a specific area.

What else can you deduce?

Well, something called Cognetive Demand. Another parameter is Image Clarity. Contact us we'll tell you more about it, and test your subjects in this useful and clear tool.