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Case breakfast 12 February. IKEA and TUI.

Things are always happening here.

190212_rynefelt_resume-u_15-1-1024x683
Case breakfast 12 February. IKEA and TUI.

Things are always happening here.

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Case breakfast 12 February. IKEA and TUI.

Things are always happening here.

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Case breakfast 12 February. IKEA and TUI.

Things are always happening here.

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Case breakfast 12 February. IKEA and TUI.

Things are always happening here.

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Case breakfast 12 February. IKEA and TUI.

Things are always happening here.

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Case breakfast 12 February. IKEA and TUI.

Things are always happening here.

News

All Event News Green & Smart City
2025-05-16
News
Snapshots from summer AW with customers
2025-05-14
News
JCDecaux expands significantly for the largest advertising contract in the Nordic region and welcomes 17 new colleagues
2025-05-07
News
Breakfast seminar: State of the Nation 2025
2025-04-24
News
Photos from the insight lunch with Erik Modig
2025-04-10
News
Stockholm's digital outdoor market now complete: JCDecaux Sweden launches programmatic buying via VIOOH
2025-03-13
News
Photos from the Creative Breakfast on 13 March with McDonald's and Google.
2025-03-04
News
JCDecaux strengthens its offer in Sweden's retail centres  
2025-03-13
Event
Creative breakfast with JCDecaux & Swedish Advertisers
2025-01-16
News
Photos from the Summit inspiration on 16 January - good luck to all 100-watt nominees
2025-01-16
Event
Summit Inspiration with the Swedish Advertisers
2024-12-18
News
JCDecaux, Google and Tele2 showcase the magic of AI in groundbreaking outdoor campaign
2024-12-11
News
Snapshots from the creative Christmas breakfast on 11 December
2024-12-11
Event
Creative Christmas breakfast with JCDecaux & Swedish Advertisers
2024-11-28
News
Creative lunch on 27 November in Gothenburg
2024-10-17
News
Snapshots from the creative breakfast on 17 October
2024-10-11
News
This year JCDecaux celebrates 60 years!
2024-10-17
Event
Creative breakfast with JCDecaux & Swedish Advertisers
2024-09-25
News
JCDecaux has won the two largest of SL's four advertising contracts and is taking over the largest central metro stations and all Greater Stockholm bus shelters
2024-08-29
Event
Welcome to our exhibition during Frihamnsdagarna - City of the Future!
2024-06-26
News
Concerning Stockholm public toilets supplied by JCDecaux
2024-06-25
Event
Welcome to our exhibition in Almedalen - The City of the Future
2024-04-25
News
Snapshots from the creative breakfast on 25 April
2024-04-25
Event
Creative breakfast with JCDecaux & Swedish Advertisers
2024-01-17
News
Snapshots from Summit Inspiration 17 January
2024-01-17
Event
Summit Inspiration with the Swedish Advertisers
2023-12-15
News
Snapshots from the creative breakfast on 15 December
2023-10-12
News
Snapshots from the creative breakfast on 12 October
2023-10-12
Event
Creative breakfast with JCDecaux & Swedish Advertisers
2023-08-31
Event
Welcome to our exhibition during Frihamnsdagarna - City of the Future!
2023-06-27
Event
Welcome to our exhibition in Almedalen - The City of the Future
2023-05-11
News
Snapshots from the creative breakfast on 11 May
2023-04-21
News
Snapshots from the Sustainability Seminar on 20 April
2023-05-11
Event
There's always something going on here, see you in Almedalen?
2023-04-20
Event
Climate responsibility in media buying - what is required of our industry in the coming years?
2023-01-19
News
Photos from Summit Inspiration on 19 January
2023-01-11
News
Welcome to Summit Inspiration with JCDecaux and Sveriges Annonsörer!
2022-12-21
News
The past year with JCDecaux - 2022
2022-12-15
News
Photos from the creative breakfast on 14 December
2022-11-25
News
Welcome to the last Creative Breakfast of the year with JCDecaux and the Swedish Advertisers Association!
2022-10-26
News
Photos from the Creative Breakfast on 26 October
2022-10-10
News
Welcome to a creative breakfast with JCDecaux and the Swedish Advertisers Association!
2022-10-04
News
Test your outdoor motifs for free using the Predict tool.
2022-09-22
News
Adidas challenges runners to race JCDecaux's outdoor billboards in new campaign
2022-09-19
News
Welcome to KREATIV LUNCH in Gothenburg with JCDecaux and Swedish Advertisers!
2022-09-16
News
JCDecaux wins Sales Organization of the Year 2022 at Stockholm Media Week
2022-09-06
News
HelpUkraine Gothenburg receives a donation of SEK 50,000 through Elisabet Lann, leader of KD Gothenburg. The goal: To buy a fire truck.  
2022-06-15
News
100 new green spaces in Gothenburg inaugurated
2022-05-18
News
Photos from the Inspiration Breakfast on 17 May
2022-05-09
News
JCDecaux & Swedish Advertisers meet...
2022-03-21
News
Photos from Summit Inspiration on 17 March
2022-03-01
News
JCDecaux supports UNICEF in their important work
2022-02-23
News
JCDecaux now reports carbon footprint per advertising campaign
2022-02-23
News
Debate: We now report the climate footprint of every campaign
2022-02-09
News
JCDecaux enters into partnership with Billboard Media, expanding its product portfolio with 120 advertising spaces in Malmö - JCDecaux
2022-01-26
News
The campaigns that stood out last year!
2022-01-24
News
Summit Inspiration 2022
2022-01-13
Green & Smart City
Find a bike pump in Stockholm via app
2021-12-21
News
The past year with JCDecaux - 2021
2021-12-14
News
Customer case: Coca-Cola talks about outdoor advertising
2021-11-23
News
Named Media Seller of the Year
2021-11-19
Green & Smart City
Stockholmers' new toilet app is here
2021-10-21
News
Photos from the first autumn case breakfast on 20 October
2021-09-15
News
Finally we got to meet again and enjoy a packed evening with fantastic guests on stage.
2021-10-20
Event
Case study October
2021-09-10
News
Photos from Back to business on 8 September at Berns
2021-06-22
News
Case presentation on 15 June #Kavlaupp
2021-06-16
News
Webinar with Swedish Advertisers and Raspberry
2021-06-01
News
Webinar with Swedish Advertisers and Nick's
2021-05-21
News
Webinar with Swedish Advertisers and Zmarta Group
2021-04-20
News
Tuesday Spadel on NK's roof
2021-02-23
News
Innovative hologram for Cupra Formentor
2021-01-25
News
JCDecaux supports Childhood in their important work
2020-12-22
News
The year of JCDecaux - 2020
2020-11-11
News
Watch our breakout session from the Swedish Advertisers' digital event EFFDay
2020-10-26
News
Watch the third "Case of the Month", with cases from the SSF Anti-Theft Association and the Swedish Heart-Lung Foundation, here!
2020-10-20
News
The evolution of media investment during Corona - panel discussion from Tendency Day 2020
2020-09-30
News
Watch the second "Case of the Month", with cases from Telenor and PostNord, here!
2021-06-15
Event
Case presentation on 15 June
2020-09-24
Event
Case presentation on 24 September
2020-09-01
News
Watch the first "Case of the Month", with cases from Länsförsäkringar and BMW, here!
2020-08-26
Event
Case study on 26 August
2020-06-25
News
Here you go! Case seminar with some of Sweden's top communicators 16/6-2020
2020-06-16
Event
Outdoor seminar in the summer sun on 16/6
2020-04-20
News
JCDecaux lightning campaign for the World Childhood Foundation
2020-03-27
News
We love to invite for lunch!
2020-03-20
News
JCDecaux supports Sweden's restaurants
2020-02-13
News
Photos from the first case breakfast of the season on 13 February
2020-02-13
Event
Start of the season Case Breakfast of the Month
2020-01-31
Green & Smart City
Inauguration of a jungle toilet in Uppsala
2019-12-20
News
2019 - The past year in 3 minutes
2019-11-07
Event
100-watt Summit inspiration with JCDecaux
2019-12-04
Case Breakfast of the Month
Last Case of the Month Breakfast
2019-10-23
Case Breakfast of the Month
Case breakfast with Cancerfonden and Arboga Brewery
2019-09-30
News
JCDecaux sponsors Svenska Freds with outdoor campaign on International Day of Peace
2019-09-26
News
JCDecaux takes action to fight climate change
2019-09-10
News
McDonald's uses JCDecaux's advertising space to build nesting sites for wild bees
2019-09-25
Case Breakfast of the Month
Case breakfast with River and Nord DDB
2019-07-05
Green & Smart City
Gothenburg's top politicians in JCDecaux's Cycling Battle for the third year in a row at Almedalen
2019-06-19
News
JCDecaux supports the fight against honour-based violence with GAPF
2019-06-10
News
Massive digital growth in Stockholm
2019-08-28
Case Breakfast of the Month
Autumn premiere of the Case of the Month Breakfast
2019-05-15
Case Breakfast of the Month
Case breakfast with Burger King and Ingo
2019-05-16
Case Breakfast of the Month
News! Case breakfast in Gothenburg
2019-04-25
News
A Porn-Free Childhood joins child-changing outdoor campaign in our spaces
2019-03-20
Case Breakfast of the Month
Smoooth Dogg and Pjölk in an interesting mix. ÅkestamHolst and NORD DDB take the stage.
2019-03-08
News
JCDeparty 2019
2019-02-12
Case Breakfast of the Month
Case breakfast with TUI & IKEA/Acne
2019-01-24
News
We support tomorrow's AD stars.
2018-12-19
News
2018 - The past year in 3 minutes
2018-11-21
Case Breakfast of the Month
Case breakfast with Zeta & Samsung x Arigato
2018-10-23
Case Breakfast of the Month
Case breakfast with Björn Borg/Nord DDB & Coop
2018-10-10
News
Launch of new Supersize in Järfälla.
2018-09-26
Case Breakfast of the Month
Case breakfast with Coca-Cola & Abby Priest
2018-08-29
Case Breakfast of the Month
Case study with Cancerfonden & R.U.G/Åkestam Holst
2018-06-07
News
JCDecaux's CEO: The market needs a level playing field - time for politicians to act
2018-06-06
Green & Smart City
Don't miss us at Almedalen!
2018-05-16
Case Breakfast of the Month
Case breakfast with Åhlens & Sveriges Radio
2018-04-18
Case Breakfast of the Month
Case breakfast with Com Hem & IKEA
2018-03-09
News
#JCDeparty 2018
2018-03-08
News
JCDecaux celebrates famous advertising concepts in new campaign series
2018-03-14
Case Breakfast of the Month
Case Breakfast with HIQ & Adobe / Abby Priest
2018-02-14
Case Breakfast of the Month
Case breakfast with Risifrutti / Saatchi&Saatchi and Forsman&Bodenfors
2017-12-20
News
CEO Magnus Heljeberg sums up 2017
2017-12-05
News
Supersize London Viaduct is here!
2017-10-03
Green & Smart City
JCDecaux launches the largest loaner bike system in Stockhom 2019!

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  • A major producer of watercolour paints wants to run an online advertising campaign for its latest watercolour range. They want to diversify their target audience to reach as many amateur and professional artists as possible and also avoid showing the advert next to inappropriate content (for example, articles on how to paint your house). The number of times the advert has been shown to you is detected and limited, to avoid it being shown too often.
Create profiles for personalised advertising
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  • If you read several articles about which cycling accessories are the best to buy, this information can be used to create a profile of your interest in cycling accessories. Such a profile can be used or enhanced later, on the same or another website or app, to show you adverts for a particular brand of cycling accessories. If you also view a vehicle configurator on a luxury car manufacturer's website, this information can be combined with your interest in bicycles to refine your profile and make an assumption that you are interested in luxury equipment for your bicycle.
  • A clothing company wants to promote its new collection of exclusive children's clothes. The clothing company contacts an agency that works with clients who in turn have wealthy customers (e.g. high-end supermarkets). They ask the agency to create profiles of young parents or couples who are likely to be high-income and have recently had children, so that these can later be used to display adverts on partner apps based on these profiles.
Using profiles to select personalised advertising
Advertising presented to you on this Service may be based on your advertising profiles, which may reflect your activity on this Service or on other websites or apps (such as the forms you submit, content you view), possible interests and browsing habits.
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  • A profile created for personalised advertising after a person has searched for cycling accessories on a website can be used to display relevant advertising for cycling accessories on a mobile app from another organisation.
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  • You read several articles on how to build a tree house on a social media platform. This information can be added to a profile to mark your interest in content related to outdoor activities as well as DIY guides (with the aim of allowing personalisation of content, so that you can, for example, see more blog posts and articles on tree houses and log cabins in the future).
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Using profiles to select personalised content
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  • You read articles about vegetarian food on a social media platform and then use an independent company's cooking app. The profile created about you on the social media platform will be used to present vegetarian recipes on the welcome screen of the cooking app.
  • You have watched three videos about rowing on different websites. An independent video-sharing platform will recommend five other videos about rowing that may be of interest to you when using your TV app, based on a profile created about you when you visited the different websites to watch online videos.
Measuring advertising performance
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  • On a publisher's website, you have clicked on an advert for an online store's Black Friday discount, and then purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many of the clicks on the advert led to a purchase.
  • In a publisher's app, you are one of the very few people who have clicked on an online store's advert for a discount related to International Appreciation Day. The publisher wants reports to understand how often a specific ad placement in the app, and in particular the ad related to International Appreciation Day, has been shown to you or other users or how often you or they have clicked on it, to help the publisher and the publisher's partners (e.g. agencies) optimise ad placements.
Measuring content performance
Information about what content is shown to you and how you interact with it can be used to determine, for example, whether the content (other than advertising) reached its intended audience and matched your interests. For example, if you read an article, watch a video, listen to a podcast or look at a product description, how long you spent in this service and the web pages you visit, etc. This is very helpful to understand the relevance of content (other than advertising) shown to you.
  • You have read a blog post about hiking on a publisher's mobile app and followed a link to a recommended and related post. Your interactions will be recorded, showing that the first hiking post was useful to you and that it managed to interest you in the related post. This will be measured to know whether to create more posts about walking in the future and where to place them on the home screen of the mobile app.
  • You were shown a video about fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Understand target groups through statistics or combinations of data from different sources
Reports can be generated based on the combination of data sets (such as user profiles, statistics, market research, analytics data) regarding your and other users' interactions with advertising or non-advertising content, to identify common characteristics (for example, to determine which audiences are more receptive to an advertising campaign or to certain content).
  • The owner of an online bookshop wants commercial reporting showing the percentage of visitors who visited and left the bookshop website without buying anything, or who viewed and bought the celebrity autobiography of the month, as well as the average age and male/female split in each category. Data relating to your navigation on the website and your personal characteristics are then used and combined with other such data to produce these statistics.
  • An advertiser wants to better understand the type of audience that interacts with its adverts. The advertiser asks a research institute to compare the characteristics of users who interacted with the advert with typical attributes of users of similar platforms, across different devices. This comparison shows the advertiser that the ad audience mainly accesses the adverts via mobile devices and is likely to be in the age range of 45-60 years.
Developing and improving services
Information about your activity on this service, such as your interaction with adverts or content, can be very helpful to improve products and services and to create new products and services based on user interactions, type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
  • A technology platform working with a social media provider is noticing an increase in the number of mobile app users and, based on their profiles, sees many of them connecting via mobile connections. The platform is using a new technology to deliver adverts that are formatted for mobile devices and have low bandwidth, to improve their performance.
  • An advertiser is looking for a way to show adverts on a new type of consumer device. The advertiser collects information about how users interact with this new type of device to determine if the advertiser can build a new mechanism to display adverts on this type of device.
Using limited data to select content
Content shown to you on this Service may be based on limited data, such as the website or app you are using, your exact location, your device type, or what content you interact (or have interacted) with (for example, to limit the number of times an advert is shown to you).
  • A travel magazine has published an article on its website about the new online courses offered by a language school, to enhance travelling experiences abroad. The school's blog posts are inserted directly at the bottom of the page and are selected based on your non-exact location (for example, blog posts explaining the curriculum of languages other than the language of the country you are in).
  • A mobile sports news app has launched a new page with articles reporting on the latest football matches. Each article includes videos from a separate streaming platform showing the highlights of each match. If you fast forward a video, this information can be used to select a shorter video to play next.
Special purposes
Ensuring security, preventing and detecting fraud and correcting errors
Your data may be used to monitor and prevent unusual and potentially fraudulent activities (e.g. relating to advertising, robotic ad clicks) and to ensure that systems and processes are working properly and securely. It may also be used to correct any problems you, the publisher or advertiser may encounter in the delivery of content and adverts and in your interaction with them.
  • An advertising intermediary delivers adverts from different advertisers to its network of partner websites. The advertising intermediary notices a large increase in clicks on adverts relating to an advertiser and uses data on the source of the clicks to determine that 80 % of all clicks come from bots rather than people.
Delivering and displaying adverts and content
Certain information (such as an IP address or the capacity of a device) is used to ensure the technical compatibility of the content or advert and to facilitate the delivery of the content or advert to your device.
  • If you click on a link in an article, you are normally sent to another page or part of the article. To achieve this, 1) your browser sends a request to a server linked to the website, 2) the server responds ("here is the article you requested"), using technical information automatically included in the request sent by your device, to correctly display the information/images that are part of the article you requested. Technically, such information exchange is necessary to deliver the content displayed on your screen.
Save and communicate your privacy choices
The preferences you make for the purposes and devices listed in this notice are stored and made available to the relevant devices in the form of digital signals (e.g. a character string). This is necessary to deliver this service and ensure that the relevant devices respect your choices.
  • When you visit a website and are offered to consent or not to consent to the use of personalised advertising profiles, your choice is saved and made available to advertising providers, so that advertising presented to you follows your preferences.
Features
Matching and combining data from other data sources
Information about your activity on this service may be matched and combined with other information about you from various sources (for example, your activity on a separate online service, your use of an in-store loyalty card, or your responses to a survey), in support of the purposes explained in this notice.
Linking different units
For the purposes of this notice, your device may be considered as likely to be connected to other devices belonging to you or your household (for example, because you are logged into the same service on both your phone and your computer, or because you may use the same internet connection on both devices).
Identifies devices based on information transmitted automatically
Your device may be distinguished from other devices based on information that the feature automatically sends when accessing the internet (such as the IP address of your internet connection or the type of browser you are using) in support of the purposes set out in this notice.
Special Features
Using precise geolocation data
With your consent, your exact location (within a radius of less than 500 metres) may be used to support the purposes described in this notice.
Actively reading device characteristics for identification purposes
With your consent, certain characteristics specific to your device may be requested and used to distinguish it from other devices (e.g. installed fonts or plug-ins, the resolution of your screen) in support of the purposes described in this notice.
Third Party Vendors
Neka Save My Preferences Accept all
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